BIKE BIG WHITE
Kelowna, BC - Canada
Alpine’s services for The Big White Resort consist of bike park implementation, trail construction and market strategy. The goal is to develop a progressive riding experience that sets a new standard in mountain biking culture including guest experience, camps and programs, events, equipment retail and rental, signature pro trails and media production.
We envision establishing an authentic, grassroots guest experience that fulfills the goals of enduro, downhill, freeride, and youth mountain bikers with awesome trails and services that are built, staffed, and provided by riders for riders.
Size: 7,355 acres
Scope: Bike Park Implementation, Trail Design, Trail Construction, Construction Budgeting & Forecasting, Construction Management, Management Consulting, Media Outreach, Marketing Strategy, Campaign Strategy, Strategic Partnerships, Media Content Generation, Product Bundling Strategy, Special Project Consulting, Operations Planning and Implementation Management, Market Research and Strategy, Brand Identity Study, Web Development, Go-to-Market Plan, Content Plan, Athlete/Retail/Rental/Supplier Co-Content Distribution Strategy, RedBull TV / Shimano / TELUS Optik TV Co-Marketing Project Management
Status: Work In Progress
Client: Big White Ski Resort Limited
GC: Brent Harley and Associates Inc.
